Some time ago, we briefly talked about the changes in style preference over the years and the move towards simplicity, particularly in the case of the everyday white sneaker. And with various brands big and fledgling alike offering their takes on the classic, it might be a little challenging to find one befitting of the first-purchase status.
Rule of thumb usually dictates that it’s best to look for something that fits your own personal style, but with designs that look virtually similar, it can be overwhelming to choose within a sea of options. Fortunately, contemporary fashion brand Axel Arigato has the answer for you with its Clean 90 series—luxury sneakers designed for the modern man and woman.
But what makes Axel Arigato’s Clean 90 stand out so? We might have a few ideas:
A combination of high-quality craft and international sensibilities
Despite its name and aesthetic, Axel Arigato is actually a Swedish brand, which was founded in 2014 to accommodate a time where minimalist sneaks had grown to their prime. But much like its name, a good chunk of the brand’s creations have a similar style-bending feel to it, imbuing it with a sort of global allure. Made with both Japanese and Scandinavian design sensibilities in mind, each Axel Arigato sneaker is host to a clean look that is at times quirky, at times traditional.
But beyond creating an iconic look for itself, the brand makes sure that such high-end designs are also backed by equally high-end quality. Material for each shoe is sourced from Italy, while the crafting is done in Portugal, adding more to its international appeal and caliber. Every detail is carefully laid out and taken care of, the touchstone of every good brand. And it’s an approach that extends to the Clean 90 series, from their rubber cup soles to their patent leather designs.
A brand that knows where it stands
As mentioned earlier, Axel Arigato was established in 2014, during a time when sneaks and athleisure headed towards its peak, with a trajectory that continued heading upwards. But aside from riding the wave all the way to the top, what sets Axel Arigato apart from other brands is that it goes beyond such trends—instead, it churns out classic looks that can be worn with any outfit, be it for a casual gathering or for something more formal. The Clean 90 collection, for instance, oscillates between slick and chic or strikingly playful. Whether it’s intricate Bee Eater Bird embroidery or funky checkered panels, there’s a design for every occasion and every person.
But Axel Arigato’s forward-looking decisions do not only extend itself to its designs. Each kick is designed with comfort and style in mind, containing implements like arch support and cushioned footbeds. And while the brand started out relatively niche, it eventually grew to accommodate more audiences—first by adding a women’s line, then to a more expansive collection that grew beyond footwear.
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